A Study on Affective Design by Subjective - Objective Co - Approach
نویسندگان
چکیده
Designing preferred products requires knowledge and understanding about the affective values on the consumer. This paper shows a proposition of affective design by subjective-objective co-approach. In the experiment, the layout factors and its values were verified based on Kansei, an affective engineering methodology, which has been developed in Japan in order to design feelings into products. Through the experiment, it was investigated (1) which layout factors arouse the consumer’s attention intuitively based on the previous Kansei studies, (2) how much the user was satisfied with the verified factors. The results show that elaborate images are the most important layout factor among five considerable factors to arouse the consumer’s attention, and it impacts one’s intuitive preference.
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